Sunday, October 18, 2009

Research artist #4

Artist: Milton Glaser
Title: I Love New York
Date: 1977
Movement: Graphic Design

Milton Glaswer was born in June 26, 1929. He is a graphic designer, best known for the "I love New York" logo. He also founded New York Magazine with Clay Felker in 1968. Consisting of the capital letter I, followed by a red heart symbolize of love, below which are the capital letters N and Y, set in a rounded slab serif typeface called American typewriter.
The logo has became a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, stickers, mag cups, etc) of the "I....."form.

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